I wrote a column for Forbes.com from 2011 until 2020 where my beat was āCreativity in modern branding.ā The gazillions of articles are still there, actually. Five posts a month, usually critiquing and/or unpacking the strategies behind great advertising ideas, but sometimes reporting on new scientific studies on creativity. Iām going to start that back up, only do it on this blog and at my own pace.
Read MoreThe most interesting people in life are the ones who know exactly who they are. Agencies are no different. Problem is, agencies are all the same. With some minor fluctuations here and there, they all have the same general structure, the same kinds of people, the same deliverables, the same ways of presenting, the same everything.
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