Testimonials
I have had the pleasure of working directly with brands and agencies all around the country. Brands like Deloitte, Cambrooke Therapeutics, Titleist, Liberty Mutual, Constant Contact, Vistaprint, LogMeIn and many more. And agencies like North, Heat, Deloitte Digital, Fuseideas, and more.
Here's what some of my clients said about their experience without too much prodding (see complete list at the bottom of this page).
Lynn Paolella, Founder Cambrooke Therapeutics
"It has been a real pleasure for the team to work with Will. His brilliant ideas and insights really shook up the way we think about how we market! I’ve loved seeing all the great communications through all of our social media sites!"
Mark ray, ecd and founder of north advertising
“We’ve found Will’s new business coaching service to be invaluable, especially as it relates to identifying an ownable, differentiating raison d’être - our “obsession” - that helps us stand out in pitches."
Jason Maxwell, CEO, MP (formerly MassPay)
Will’s process and brilliance helped us transform our business. Our new brand idea helped us to build a more aligned and energetic business.
Courtney Barth, VP Marketing, Rogerson Communities
“Rogerson has been in existence for nearly 165 years, and because of your work, the organization finally has the perfect words and vision for what we do. We can’t wait to share it with everyone. Thank you!”
Click here for “The Art of Wellbeing” case study (with Ideasicle X).
Susie Gingrich, Marketing brand manager, Cambrooke Therapeutics
"Working with Will as a Consultant has been a lifesaver. He brings a breath of fresh air to the work environment. He developed two brand strategies for two different brands. The strategies allowed us to have better customer relevance and communicate more compellingly with our customers. In addition, he helped develop new and innovative marketing vehicles, which in turn has shown immediate results.”
John Elder, CEO Heat Advertising
"We think of Will as a secret weapon for new business, whether it's his point-of-view on an RFP response, or his comments on a pitch presentation, we always get a great insight from him. He helped worked with us to find a unique, compelling positioning that is true to Heat's DNA."
Jim Cooper, President of the Hamilton-Wenham Edfund
“Since its inception, the Hamilton-Wenham Edfund has always been a well-regarded philanthropic organization, however we felt we needed to increase its relevance. Will drove the effort to develop our “We Grant Advantage” brand idea, and with it we were able to create a clear, motivating and strategic link between our donors and the grants we fund through their financial support, significantly growing our donor base and organizational consideration throughout the community.”
Christiane Hopkins, Owner & Marketing Manager, Tim Hopkins Catering
"Will listened to our vision, asked the right questions, came up with a brand idea that totally captured who we are and then a communications plan that helped us reach our goals."
CONSULTING CLIENTS :
Deloitte - brand idea for Deloitte, the company, "Everything is branding."
Adobe/Deloitte - positioning for partnership, "Eliminate Random Acts Of Marketing." See it here.
North - retainer relationship, ongoing new business consulting, assisting with RFPs, pitch strategies, and helping articulate “Real is beautiful” positioning.
Heat Advertising - new business sharpening, "Power Of Surprise" brand idea, which was instrumental in being acquired by Deloitte.
Cambrooke Therapeutics - brand idea, blog writing, communications plans, "Feel Balanced. Feel Better."
Ketovie - communications plans, blog writing, brand idea "Everyday Is Everything."
Titleist - organizational work, creative strategy, brand work.
Constant Contact - creative brief development for TV campaigns.
RR Donnelley - brand ideas.
LogMeIn - brand ideas.
White Rhino Advertising - writing, strategy, brand ideas.
Airing CPAP Crowdfunding - brand work, writing, raised record amount on Indiegogo for a medical device, almost $2,000,000.
Vistaprint - brainstorm lead.
Liberty Mutual - presentation to in-house agency, "Don't Just Brand The Channel, Channel The Brand."
Smith & Nephew - presentation "Don't Just Brand The Channel, Channel The Brand."
In-House Agency Forum - presentation "Don't Just Brand The Channel, Channel The Brand" and "The Science Of Creativity."
Monster.com- presentation "Don't Just Brand The Channel, Channel The Brand."
Hamilton-Wenham Edfund - brand idea, "We Grant Advantage."
Tim Hopkins Catering - brand idea, communications plan