Will Burns

Forbes In Ten

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I am Forbes Contributor, Will Burns, and I write about the importance of creativity in modern branding. This is “Forbes In Ten” where I give you a behind the scenes look into the development of my posts, and do so in under ten minutes. Please visit my Contributor page to see all of my posts.


Episode #1: Mall Stores Have An Obligation And Opportunity To Help Save The Malls

Is there an opportunity for mall stores to change the way they look at the "mall opportunity" beyond moving product? Particularly since their product is already being moved separately online? I think malls could become a new kind of medium for brands, if their purpose were looked at differently.