Will Burns

Unleash Creativity Blog

Scientific studies that help us unleash our most human attribute: creativity.

Working Alone Builds A Woodpile. Working Together Ignites It.

Photo credit: Fast Company

Photo credit: Fast Company

Judah Pollack and Olivia Fox Cabane are the coauthors of "The Net and the Butterfly: The Art and Practice of Breakthrough Thinking." For Fast Company they wrote an article proving the benefits of both creating in solitude and then, after that, creating in a group. 

"When you're alone, you're essentially building a woodpile in your brain. Then, when you join a group, you're igniting a shower of sparks that might light it up." 

It's a very interesting analysis of the benefits of daydreaming alone and then subjecting yourself to the thoughts of others to make creativity exponential. Click through to the article for lots more brainy details.

But shameless plug, this dynamic of working alone and then working together is fully deployed with every Ideasicle assignment. End of shameless plug.

Click here to read the full study.

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