Will Burns

Unleash Creativity Blog

Scientific studies that help us unleash our most human attribute: creativity.

Write Down Your Dreams, Be More Creative

Listen to the color of your dreams.

Listen to the color of your dreams.

This research study is awesome. Mauricio Sierra-Siegert and his team at the Colegiatura Colombiana in Medellín, Colombia, were curious whether the memory of one's dreams had any correlation to that individual's creative ability.

Turns out, it does.

The researchers asked their participants to do the same creativity assessment twice, but 27 days apart. It's a fun, arty task called the Torrance Test of Creative Thinking, where you're asked to take little visual fragments - a circle, a squiggle, a zigzagging line - and turn them into fuller images, which judges then rate for their degree of creativity. 

One group of people was asked to write down their dreams during that 27 day period and a control group was not. What's fascinating is that the "dream group" displayed more creative solutions to the task.

Why? The researchers speculated, "The creativity increase might be due to increased collaboration between the dreaming and waking mind."

To me, this cross-pollination is further evidence that to innovate our reality we must detach from it. Dreams are not bound to reality. Recording them over time might just "teach" us to liberate our waking minds.

Click here to read the full article.


Will Burns is a Forbes Contributor, a marketing consultant, and CEO of Ideasicle, a virtual idea generation company. Follow him on Twitter @WillOBurns.

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