Will Burns

Unleash Creativity Blog

Scientific studies that help us unleash our most human attribute: creativity.

Science Confirms What Ideasicle Already Knew: Collective Brains Are Better

Brains need brains.

Brains need brains.

A new study out of The London School of Economics and Harvard dispels the myth of the lone genius toiling away in solitude until the brilliant insight finally hits. That's how we traditionally think of Edison, Darwin, Einstein and countless others.

But according to this study, their creative output is more often the result of the socialization of ideas, cultural connectedness, and what the researchers call "collective brains" (love that).

At Ideasicle, we force this dynamic and compress it into a short amount of time. Click below for more on that and the study itself.

Link to full article.

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