Will's Latest Forbes Post: "General Mills Pushes Agencies With Pitch Terms, But Will Agencies Push Back?" - May 23, 2019
A problem is just the absence of an idea.
Data doesn’t solve problems. Analytics doesn’t solve problems. Meetings, reports and surveys don’t either. Ideas do. Great marketing ideas are what happen after you are informed by the data, analytics, meetings, reports and surveys. That’s why ideas are everything to me. Having ideas, inspiring others to have them or writing about others having them for Forbes. Because a problem is just the absence of an idea.
brand consulting
Outside perspective is a powerful force. I bring 30 years of perspective to the brands I work with. Brand ideas, creative brief writing, communications plans, and more.
ideasicle
Ideasicle is a virtual ideation company I started in 2010. We tap into creative geniuses from around the country, virtually. Just ideas, no execution. Faster, cheaper, better.
forbes Contributor
Since 2011 I have been a Forbes Contributor writing about the importance of creativity in modern branding. I review ads and pick them apart strategically for all to see.
When in doubt...
Run it by me. A realtime service where I do what I do for Forbes, but do it for clients privately over a web meeting. Live reactions to improve your latest marketing ideas.
