Will's Latest Forbes Post: "Chicago Comedy Film Festival Uses Sadness As A Strategy And It's Hilarious" - March 29, 2019
Ideas are everything.
Having ideas, inspiring others to have them or writing about others having them. I've built my life around brands and creativity.
brand consulting
Outside perspective is a powerful force. I bring 30 years of perspective to the brands I work with. Brand ideas, creative brief writing, communications plans, and more.
ideasicle
Ideasicle is a virtual ideation company I started in 2010. We tap into creative geniuses from around the country, virtually. Just ideas, no execution. Faster, cheaper, better.
forbes Contributor
Since 2011 I have been a Forbes Contributor writing about the importance of creativity in modern branding. I review ads and pick them apart strategically for all to see.
When in doubt...
Run it by me. A realtime service where I do what I do for Forbes, but do it for clients privately over a web meeting. Live reactions to improve your latest marketing ideas.
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