A problem is just the absence of an idea.
Data doesn’t solve problems. Analytics doesn’t solve problems. Meetings, reports and surveys don’t either. Ideas do. Great marketing ideas are what happen after you are informed by the data, analytics, meetings, reports and surveys. That’s why ideas are everything to me. Having ideas, inspiring others to have them or writing about others having them for Forbes. Because a problem is just the absence of an idea.
Outside perspective is a powerful force. I bring 30 years of perspective to the brands I work with. Brand ideas, creative brief writing, communications plans, campaign critiques, and more.
Ideasicle is a virtual idea generating company I started in 2010. We tap into creative geniuses from around the country, virtually. Just ideas, no execution. Faster, cheaper, better.
Since 2011 I have been a Forbes Contributor writing about the importance of creativity in modern branding. I review ads and pick them apart strategically for all to see.
The branded athlete
A partnership I’m involved with where we work with athletes to develop and articulate their brand ideas to leverage with potential sponsoring companies. It’s who you are, not just what you are.