Will Burns

In addition to his vibe coding business, Will Burns is the Fractional Chief Growth Officer at Boston ad agency Connelly Partners, and is the Founder & CEO of virtual idea generating company Ideasicle X, LLC, first launched in 2010. His unique company has come up with ideas for brands like Titleist, DraftKings, Staples, CVS, Homegoods, and many more.

But for over 20 formative years before that, he criss-crossed the country experiencing the best creative agencies in the world.

He learned as a pup from creative greats David Lubars and David Baldwin at Leonard/Monahan in Providence, RI. He witnessed the magic of Jeff Goodby at Goodby Silverstein in San Francisco. He was immersed in the culture of unabashed creativity and attitude of Wieden & Kennedy in Portland, OR. He's seen ghosts in the old "mansion" of Mullen in Wenham, MA, and felt the power of an agency startup with Boathouse in Needham, MA. And he won over $1 billion in new-business billings as Director of Business Development & Agency Innovation at Arnold Worldwide in Boston.

He was a Forbes Contributor from 2011–2020, writing about creativity in modern branding, and has guest-lectured at the College of Communication at Boston University, Boston College, Emerson College, and Endicott College. He speaks at marketing conferences around the country — including the American Marketing Association (Dallas), The Magnet Group, In-House Agency Forum, Worldwide Partners, Liberty Mutual's In-House Agency, Vitamin T, Smith & Nephew, and more.

What all of these experiences have in common is that they center around ideas — something Will has always loved to make happen.