Ad agencies can feel pretty helpless when it comes to prospecting. Cold calling doesn’t work. Email marketing is like shooting fish in the wrong barrel. So agencies just pray they’re invited to a pitch by a brand or pitch consultant. But there’s another way. A way that puts the power back into the agency’s hands. The odds of success are still pretty low, but they’re better than cold calls or emails. I call it the “Marketing Crimes” prospecting approach.
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