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ON BRAND

Posts tagged brad's drink
I’m Sick Of Bitching About Pepsi’s Brand. Here’s An Idea Instead.

I have an idea for the Pepsi brand inspired, ironically, by my frustration surrounding the Pepsi brand. You might call me a “Pepsi Bully” if you read even half of my articles I’ve written over the last decade about the company’s consistent lack of a brand idea, lack of relevance, and their shockingly superficial attempts to be cool. Here are just a few of my Pepsi rants over the years.

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