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Posts tagged holiday ride
Chevy's Glorious Holiday Spot Shows, And Doesn't Tell, A Beautiful Story

I don’t often cry during a TV spot. But I did during Chevy’s new “Holiday Ride” TV spot and longer-form short film. The story is wonderful and timely for the holidays, but the spot “does holiday” exceptionally well by showing and not telling, and by making the Chevy product the hero. First, check out the short film, it’s only 4:00 long.

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